… is on the Amalfi Coast.

Positano, the world-famous village on the Amalfi Coast known for its lemons, steep stairs and overwhelming beauty, also happens to be the most expensive European summer destination according to a survey by Cheaprooms.co.uk.

Photo by Pug Girl (via flickr)

Photo by Pug Girl (via flickr)

Ok, Ok, I admit, the surveyors don’t instill a lot of trust, but without any scientific research at all, it isn’t a secret that the Amalfi Coast is expensive. As one of the most popular towns along the coast, Positano is also one of the most expensive towns along the coast.

The coastline is short and the towns are tiny. With floods of visitors coming each year, hoteliers can choose their price. 

Photo by VV Nincic (via flickr)

Photo by VV Nincic (via flickr)

The survey compared the cheapest available three star, two-person rooms in August throughout Europe. A double in a three star hotel in Positano costs an average of 285 euro per night.

After Positano came Oia, Greece; St. Tropez, France and Capri, Italy, an island across from Amalfi.

Check out the average prices of a three-star double room for August 2016 according to Cheaprooms.co.uk:

1. Positano (Italia) Euro 285
2. Oia (Grecia) Euro 246
3. Saint Tropez (Francia) Euro 238
4. Capri (Italia) Euro 230
5. Santa Eulària (Spagna) Euro 227
6. Sylt (Germania) Euro 227
7. Imerovigli (Grecia) Euro 225
8. Vilamoura (Portogallo) Euro 208
9. Mykonos città (Grecia) Euro 205
10. Edimburgo (Scozia) Euro 203

All of which are way beyond our typical daily accommodation budget.

Citrus. Photo by Michael Costa (via flickr)

Citrus. Photo by Michael Costa (via flickr)

There are two philosophies to travel budgets:

1) You can save money specifically to splurge on an expensive, but in many ways worth-it, vacation. The idea is that when you travel, you want to travel in style. 

2) You can try to save and stick to a budget so you can travel more often.

Part of the latter group, we’d rather travel more often than break the bank for a trip once every few years.

So how can you visit Positano without going bankrupt?

First, don’t visit during the summer and especially don’t visit during August. It’s the peak of the high season and prices reflect that. Consider staying in one of the dozens of other small towns along the coast, each easily-connected by public transportation. No matter what you’ll want to explore many of the towns along the coast, so don’t limit your overnight stay to one must-see town.

With more flexibility you’re more likely to find affordable accommodation and enjoy a lovely stay among lemon trees, breathtaking views and steep staircases. Because guess what? All the towns have those things – not just Positano. 


Written by ginamussio


David Degregorio

Gina, I liked your blog on this topic. I am walking all of Italy with my 10 year old daughter this summer (we are from Massachusetts). We started in Switzerland, and hiked through all the way to Reggio Calabria thus far. I agree that Amalfi Coast is the most expensive place in Italy. We survived by tenting above the beautiful village of Nocelle, eating food we bought from alimentari, and we stayed one night on the other side of the mountains in Sorrento, which was just as great and non costozo! Switzerland was more problematic because there is no place to turn. The whole country is pricey, and you are stuck. We have enjoyed our long trek, and mostly enjoyed the people in the small villages and minor cities. Thank you for your blog, and we still have some miles to go (Crossing the Alps, Sicily and Sardinia) and will be finishing up in mid November. Thanks again!


What a trip! Camping and grocery shopping are great ways to save money while in Italy. Plus, it brings you closer to the daily life of each town. Your journey sounds incredible — enjoy!


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